What to sell on the Polish Internet in 2021?

A great idea for an online store and the right selection of products are the basis for a successful sale! Although there are no restrictions on online sales, the products that customers buy most often deserve special attention of new owners of online stores. See what is the best-selling product on the market. What to sell in Poland on e-commerce?

In 2021, we came up with the idea of ​​what to sell on the Internet, Allegro, Amazon and our own online store. These suggestions follow trends – not only in the industry, but also in society. The products listed below are very popular. It’s time to check what online trading is and what sells on Allegro and e-commerce in the coming year!


The development of the electronic food market (food trade) is part of the current economic transformation in Poland and in the world.

Digitization and the well-known project of digitizing food, which until recently often entered the planning phase, is now becoming a reality.

Today, food on the Internet is sold not only by Frisco or Carrefour. There are also small neighborhood stores that provide delivery services in specific areas of their business.

In addition, the number of offers and sellers offering dry products, plastic packaging, glass products and canned food is constantly growing, and express delivery services can be provided throughout the country.

In the peak season (March), sales of groceries on Allegro exceeded PLN 60 million, and September sales exceeded PLN 40 million and showed an upward trend.

Educational toys

For years, toys have been the most frequently chosen gift for children, and there is no indication that this will change in any way. According to the latest research and current educational trends, the correct selection of toys for children should meet the requirements of educational activities, i.e. in addition to entertainment, children should also be provided with opportunities to learn and learn new skills.

New trends in toy products make it possible to fill the gap in a wide range, e.g. with very specific products – in this case with educational toys.

In 2021 and the years to come, the high-quality toy market will only grow, pushing out cheap toys that do not meet e.g. safety standards.

Clothing and footwear

In 2019. The most frequently purchased products on the Internet (in Poland) are clothes, including accessories and accessories. Famous brands that focus on the quality are very popular. In 2019, footwear was the second most popular online product in Poland (55% of online shoppers buy shoes). In other countries, the proportion is only 32%. Buyer.

2020 is a year of continuous growth in this industry and analysts are still reporting a large niche on the clothing and footwear market.

Online sales of books and CDs

Poles don’t read? Selling books online shows that this is not true. Or at least they buy books. In 2019, it was 54%. Polish online shoppers have chosen books or CDs. However, abroad such products are not even in the top five of interested buyers. When betting on the sale of books, remember that we will have to compete with giants such as the Empik chain or other large bookstores.


Currently, in Poland, the sale of cosmetics on the Internet ranks high (52%, 33% abroad). Although there are “big players” on the market, small sellers have something to be proud of here, because natural, ecological cosmetics are in fashion.

So you can bet on selling niche products: two-ingredient, three-ingredient, hypoallergenic, vegan, or products made of ordinary ingredients.

Electronics and household appliances

The fifth best-selling online products in 2019 were household appliances and audio / video devices (49% in Poland, 33% abroad). Competition in this market is fierce, but if we choose the right brand, we can promote ourselves online.

However, it must be remembered that when selling household appliances and electronics, we must anticipate higher shipping costs (in the case of clothes or cosmetics). These goods must be properly stored, otherwise we risk customer complaints and economic losses.

Electric bicycles and scooters

2020 is a huge surprise for the bicycle industry. The initial anxiety turned into a great interest in bicycles. It is worth investing in bikes sale in 2021! This market segment is developing dynamically.

Another type of transport that deserves attention are electric scooters. High demand for the product is associated with a wide range of recipients. As Google Trends points out, interest in electric scooters in Poland started at the beginning of 2018 and became a real hot spot in 2019 and 2020.

The largest sectors of the e-commerce market in 2020 in Poland are

Here is the TOP 12 list, which is what sold most willingly in 2020 in Poland. Data written in ascending order (the lower the list, the greater the share of sales in the on-line market).

  • Beauty
  • Industry
  • Health
  • Phones and accessories
  • Food
  • Sports and tourism
  • Clothing, footwear and accessories
  • Computers
  • RTV and household appliances
  • Automotive
  • Children’s items
  • Home and Garden

How to enter the Polish market?

Export and import, handling foreign investments or building a franchise network is a great opportunity for the development of your company. However, entering the Polish market may be a big challenge, not only in terms of logistics, but also legal and cultural.

But don’t worry, if you are looking for help, our company will market your products on the Polish market in a quick and effective way. Do you need support and comprehensive service? Feel free to contact us regarding sales in Poland.